Marketing Communications Plan Proposal Essay Example | Topics and Well Written Essays - 500 words

Marketing Communications Plan Proposal - Essay Example Key markets include the United States, China and Western Europe. In Western Europe, key markets include Italy, Germany and the U.K. Outside of these regions; Moà «t & Chandon also caters to high-end market segments in Japan, Australia and Brazil (Kitchen, 2009: p12). In order to grow in the next year, they will need to reconcile their many years of know-how with communication. Three main trends will be crucial in the next year. First, a growing split will occur between categories of brands. On one side, consumers will become more involved, and on the other, they will only see the product’s usage value. Second, Moà «t & Chandon will need to create value, as well as innovate and renew. Third, they will have to connect with their customers’ needs and meet their expectations, which are linked closely to the strengthening and evolution of the internet (Fill, 2009: p33). In the coming year, Moà «t & Chandon will have to come up with digital brands that should see a boost from developing and emerging countries (Jacheet, 2012: p1). Additionally, collaborative brands will become vital and will be created through the concept of co-creation with clients, for example, through the use of iPhone applications (Yeshin, 2012: